"
VOL U M-E I, ISS U E 9
MAY 15, 1992
A VISIT TO VANCOUVER ,
PJ's' PJ, Phyllis Jordan, recently attended the annual convention of
the Specialty Coffee Association of America (SCAA). Because this year's
convention was held in Seattle, Washington, a three hour trip to Vancouver, ~
Canada proved to be very easy and worthwhtle. Vancouver is the home of~,
the Sw.iss Water Decaf Division of Nabob Foods, Limited. This plant is ~W
the only place in North American where Swiss Water Processing is done. There is
another Swiss Water Decaf plant in Europe-! however, it still sells methylene- Ml
chloride decaffeinated co~fees. The Swiss Water plant in Vancouver uses no .,
chemicals in the decaffeination process.
Of the Vancouver plant, Phyllis said that she was '·very impressed with
staff and the complexity and delicacy of how the job gets done. I felt that
the owners of the Swiss Water plant were very committed to environmental
friendliness. They made many efforts to reduce waste and reuse any materials
that could be reused."
the
The Swiss Water Process involves soaking green coffee beans in water until
the caffeine and f.lavor molecules have dissolved. The beans are discarded and •
the water is carbon filtered to remove the caffeine, but not the flavor
molecules. A new batch of green coffee beans is soaked in the water- (which is
now-flavor saturated to prevent the extraction of flavor molecules from the beans)
until the caffeine molecules have been dissolved.
All of PJ's decaf coffees are decaffeinated at the plant in Vancouver and ~
roasted at our own plant right here in New Orleans. Those are two of the reason~·
,th at we are able to offer you quality decafs. , QL08AL JY/?IO'RITICS
fiNo
I ~ Collee Ut the KltemLiA ~
.....,.,.~ In timeA. 01 Ilapi.d dran9-eA.! Ut /Uhi.ch ~~ ~ LQ/.J.t fferJ.1t '/.l map/.l C{ui..c.k1!J:. Decome obA.oLete, one ~
muA.t /.let /.lome plti..Olti..ti..eA.. Ihe Kl temi.iA, i..n. i.tA. ri. /Ut
ventulte i..n.to i..n.ten.na.ti..onal. DUA.i.neAA., dUi iUA.t that- DV- a.Jt1taJl.f}0g,
lolt an. flmeJti..can. /.lPeci..al.tff collee compan.!f to open two ca!itJ. i..n. the KltemLi..n.
/I1UA.~ thu v-e.a.It. -
Ihe fTlUAeunl, vui..ted. D!f about thltee and. one-haLl mi..l.1.i..on peopLe each V-erJ.It,
cultltentLff hQ/1 no ££i_~~~~~~~ ________________________________________________ _
PJ's was honored last month to have been one
of the New Orleans businesses recognized by thee
Mayor's OFFice as leading the way in recycling
eFForts in the city.
The environment is very important to all of
us. We would like to remind you that we are alway~
appreciative of any ideas you may have that will ~"
; ~;;;;;;;; 1 ittle better For all of , ~ ;;;;;~~~~~ help us to reduce waste and mak~iFe a ~
~ us.
EYEo PElfERS
PJ'S BREAKFAST TALES
THE DIVnIE CULTIVATOR
Once upon a time, a long time ago, right
about the beginning of eternity, Heaven and
Earth were one. Spirit and Matter were one.
But almost from the beginning of this oneness,
was a struggle for "twoness." The universe was
often in great chaos, much as it is today.
Finally, great cosmic eruptions caused Heaven
and Earth to be split asunder, giving birth to
the world.
Finding the need to put someone in charge,
as areas split asunder are so wont to do, an
incredible line-up of rulers was established.
First, the universe was ruled by the Twelve
Emperors of Heaven, followed by the Eleven
Emperors of Earth, each of whom ruled 18,000
years. Politics being somewhat unsophisticated
then, the Emperors enjoyed long rules without
fear of the dreaded coup d'etat which so
frightens modern day emperors.
Next to take the throne were the Nine
Emperors of Mankind, whose rules averaged about
5,000 years apiece. They were followed by the
Sixteen Sovereigns, who were followed by the
Three Sovereigns. The Three Sovereigns were:
Fu Hsi, Shen Nung, and Huang Ti. Fu Hsi and
Huang Ti were great sovereigns credited with,
among all else, the invention of art. Now we
don't think of things like art as having been
invented, because we cannot conceive of their
non-existence. But apparently, some concepts we
consider basic, were not always taken for
granted.
Shen Nung, the second of the Three
Sovere i g n s,' was k now n as the "D i vi n e C u 1 t i vat 0 r • "
This great sovereign invented agriculture and
herbal medicine and is credited with the writing
of a medical book, the Pen ts'ao, in 2737 B.C.
One day Shen Nung began boi 1 i ng a bi g pot
of water in his garden and then went Oyt in
search of some experimental herbs he had been
dying to try. While he was away, some tea
leaves blew into the water and, for the first
time, tea was brewed. The Divine Cultivator
came back to find this accidental brew and, upon
tasting it, found that it had a pleasant taste.
He later discovered that the brew had medicinal
value as well. And so, almost one million years
after heaven and earth were split asunder, the
dawn of that calm known as "tea time" emerged.
A
5
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A
N
_ 1 K
~ iJe.a1l iJan.iJw.,
t~ 11m a Li..ttLe
A
con/u4ed about the
1
te.nm "mocha.." SometUne4
when 1 o~de~
mocha 1 ~et chocoLate,
40meiUnfU I 9£-i hot co/lee wi..thou.t .. chocol.a:&..
Wh.at 9;i..vfU. .
-PWJ.i 4.'-9n- me
In a ~och.a ~uddLe
Ow /fJockz. mud.dLe}
Son.n.V- to hea.n. v:ou 'n.e havi..n.~
di..I/i..culti..Vl. The telUTl "mocha" iA cen.tai..n£v-a
conlu4.i..n.~ one} 4.0meti..mM n.e/en.n.i..n.~ to
chocolate and 4.0meti..mVl ne/en.n.i..n.~ to the
pon.t of {rjocha.
We beLi..eve that the [i..Mt place co/lea.
an.ab i..ca Wa4. lound Wa4. i..n. c. th i..o p i..a. It IJKL/l
4.mUWed i..n.to !lemen 4.ometi..me i..n. the /3th
centun./f. {rjocha, then a ma/on. !lemen ci..tV-./ and
pava} wen.e two '0/ the m04.t i..mpon.tant collee
pon.u. Both namM have become 4.ffnon!f1'lou4.
wi..th collee. Althou~ {rjocha iA no Lon~en. a
rnnjon. pon.t} and now ~n.OW4. Li..ttLe collee Ion.
exp'on.t} 4.ome collee4.} 4.Uch a4. [thi..opi..an} an.e
cci1L.ed {rjocha4.} a4. thev: 4.0 Il.Memble the chan.acten.
iAti..C4. 01 . {rjocha collee. ?fJ'~ {rjocha
fJava blend iA a blend. 01 [tht-opt-an and
~tate fJava collee4..
{rjocha iA a telUTl aL4.0 U4.ed to de4.cn.i..be
the blend 01. collee and chocolate ILavon.4..
When V-OU on.d.en. an i..ced mocha on. hot mocha}
Ion. wtance} ffOU an.e ~etti..n.~ i..ced on. hot
col/ee wi..th chocolate. Howe~en. i..1.. 'PfJ '-1 iA
poun.i..n.9: {rjocha fJava a4. the daV- 4. melit-URl n.Oa4.t
on. {rjocha fJava iJan.k.. CM the dan.k n.oa/.J.t} and
that iA what V-OU on.den.} ffOU wi..Ll ~et ffn.ea.t
hot collee} but no chocolate (unie4.4.) of.
COUMe} V-OU ~et a hot mocha made wi..th {rjocha
fJava and chocolate}.
Hope thiA tak..Vl V-OU out ot v-oun. {rjocha
{rjuddle and i..n.to enLi..~tened choi..ce4..
iJani..k.a
COFFEE IN THE FAR EAST
Traditionally, we think of countries in the
far east, like Japan, as being inhabited by a
society of tea drinkers. But even though Japan
arrived at cafe 1 i fe" much 1 ater than the western
world, coffee drinking is hardly a rarity here.
According to Amanda Mayer Stinchecum ("Japan's
Other Ri tua 1 : A Coffee Ceremony" - New York
Times- 11/17/91), Tokyo alone had 143 coffee shops
by 1897. Sti nchecum says that the Japanese coffee
shop provi des a haven from contemporary urban 1 i fe
and a space where one can enjoy unpressured
leisure or uninterrupted business.
Acti vi ti es Sti nchecum observed patrons of
cafes come to engage in, other than to dri nk good
coffee, include to "read a book, or one of the
newspapers, magazi nes or comi c books provi ded by
the establishment; cool off; warm up; clinch a
bus; nes s deal; start a romance; end a romance;
listen to music; watch television; study for an
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exam; write letters; escape a mother-in-law; meet
a long-lost friend. The possibilities are
endless." Sound familiar? @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ ~
././././././././././././././././././././././././././
G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'G'
\
IHe fYR.INCltpLCS OF ItA Tea Gobbler: Chinese
Accoltdi..n9; to f)apaneAe tltadLtLof!,
tea celtemonff hOA foult pit i..ncLpLeA. l'heAe
rivia: The peaceFul
pltLncLpLeA alte: haJlJllOnV-, lteA.pect,
pUItLt~ and tltan~ULLL~.
l'he plti..ncLpLe of-. haJlJllOnv. i..A. han.monff
b2th wLth othelt people and wLth natulte.
l'he dltLnkLnff 01. tea -1.ati..A./LeA a thLMt /0
lmowLedffe OA th.e celtemonff bltLnff-1. one Lnto IIII;'~~
han.mo~ wLth natulte.
Ihe plti..ncLp'Le 0/ It~ect lte/elt-1. to
a han.monLOU-1. lteLatLo~Lp wLth othelt-1.
WhLCh LncLudeA a -1.eLIL~~.
'PultLtff i..n the celtemonff beffLn-1. WL
th.e wOA,4 Lnff o{ the h.and.-1. and mouth,
cLean-1.Lnff the Lnnelt -1.eLi. A 1L '-m-pulte
thouffht-1. alte abandoned -1.0 that
mLnd i..A. -1.potL~ and the PUltL/LcatLon
0/ th'!:, {Lve -1.en-1.eA can be9:Ln.
l'he mO/lt '-mP9...lttant 01 the pltLnCf-'" '-'l..~'.D..
i..A. tltan~uLLLtv-. I ltanquLLLtff i..A. LLVLnff
wLth and lteApectLnff othelt/J... It aLl..OW-1. p'eace
0/ mLnd and the abULtff to accert oneAeL/,
~ and to accep.t the value 01. one -1. unLquen~.
~ Vl.1t aL-1.0 LnCi..udeA /LndLnff beautff Ln natulte.
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