s· ·
VOLUME I '[~ITION 1
SEPTEMBER 20, 1991
September
I, -t~U
Q3E~NS
0 fl • • ,
Cool weather has not arrived yet, but we all DO
know it's fall. I've always felt that September 1st
should be New Year's Day because it feels I ike tl).e
beginning, especially in New Orleans where we come out
of air-conditioning hibernation. School starts,
everyone gets back to work and I ife gets into a
YOU (J
normal rhythm again.
At PJ' s this September has a couple of new
beginnings. This Spilling the Beans is 'our First
Edition and we're excited about the chance t~ inswer
your coffee questions, shar~ informati9n .,andlet you ,
know about specials. Let us know what you'd like to
see and we'll try to include it.
We will be opening a new cafe in the CBD soon.
Located at 530 Natchez Street, we'll be taking care
of the coffee and peace and quiet needs of those who
work downtown. We were able to find a CBD ' location '
with a beaut iful patio, exposed brick walls, lots of
room for meet ings and a location that makes it easy
for many folks to get quick service.
REMEMBER " WHEN •••
And speaking of beginnings - September 4th was The On.i.r;i.nal fI1aple St. Cale
our 13th anniversary. Those of you with long
memories may remember a small retail store on Maple G''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/ G ''/
•
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• Street that sold pounds , of coffee and tea, and' '/
brewers and mugs . When a friend of mine (a Tulane G:/ TUfI1Ble. INTO FAll witlr a gJ.allll 0/
student in need of a place to read and still be ~,> i..ced co/lee i..n !fOUIt !rand... i..t '-1
around people) nagged me long enough, I put one l? eall!f to make at Irome, and !fou can
table and 4 chairs in the store and the cafe was G'? ~Ile anff co/lee !fou wi..111r •.. IImmm •••
born. '/ 10al1ted. Almond 110undll Li.ke fun and
In 13 years we've learned to roast coffee, G:/ Vani..LLa Nut i..11 de/i..ni..telfl cll.eamJtflavor
coffee and make cappuccino and cafe latte. G,? dll.eam!f. 01. COUll.l1e, tire balli..c ,/ry.'11
It '. s been a real fun time for me , and I hope for you. ~,? Il.eci..pe wi..IL nevell. di..llappoi..nt:
' So Happy New Year's PJ' s style: l? Pf)'S ICDJ COFFCL •
Phyl11s ~ordan (PJ) I.? 1 pound 'Pf}'11 Vi..ennel1e Blend
G,'/G,/'G,/'G.?'G/'.G?'G/.'G/.'G/.'/G.'?G?'G?'G/,'G/.'G/,'G/>'G/'G./'.G?'G>'G/,'G/.'G?'>G/'G,/'G./'G./'G.7' 1 t IIp. rp Ld rp , Ld' {IJ-" I~ona l\e~Lna 11 ~Lpone
* * Vani..Lla
* * "''Put Ii.Ltell. and Iltoppell. i.n pLace.
* * 'POUIl. i..d one pound pell.coLatoll. ~Il.ound
* I" * V i.enri.ellf!:. BLend i.nto bll.eJJJi.n~ eOll.ti.on
* rr.n(nr.ATlK" * 0.1 tire 1 oddu Col lee {lJakell.. F i.Ll to
1(f,fT 'f: iT.
AK",U.. _ * th.e top wi..t'h. Il.oom-tempell.atull.e watell., *
* 01("1 * maki...nf} IlUll.e alL f}l1..oundll all.e Iloaked.
1'''11'', * Let I1tand loll. 12 !WUIl.I1. 'Remove
urr.nR(. * I1toppel1.. and Let dll.i...p i...nto 9!-a,l
/1
71(. * call.a/e. lJUute one pall.t oj collee
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** THE PERCOLATOR ••• THAT VESSEL - NAE , TIME CAPSULE WHICH * HOOKS )UP TO YOUR ALARM CLOCK, SINGS MORN I NG SONGS (GURGLE, * GURGLE, PERHAPS GIVES YOU THAT LAST A.M. DREAM OF DONNA
REED ASSURING YOU THAT ALL IS RIGHT WITH THE WORLD AS SHE '
* ANSW~tgPITH\ SONG AND DRIFTS IN WITH YOUR COFFEE ON A TRAY * .. > , ET GO OF NOSTALGIA AND WAKE UP AND SMELL THE
C~FFIEE OF THE NINETIES! ACCORDING TO KARL SCHAPIRA, AUTHOR * 0 _HE BOOK OF COFFEE AND TEA, THE PERCOLATOR I S LARGELY * RESPONS I BLE FOR THE DEBASEMENT OF HIE AMER I CAN COFFEE DR I NK*
ING EXPERIENCE. IN FACT, SCHAPIRA SUGGESTS THAT THIS
METHOD, WHICH REQUIRES THE BOILING OF THE COFFEE AGAIN AND * AGA I NAND AGA IN ••• , J S SO BEAN DESTRUCTIVE THAT I F YOU * INSIST ON OWNING A PERCOLATOR YOU SHOULD USE IT ONLY FOR
* ~~i~ND~~EMIES , AND GET A DRIP POT FOR YOURSELF AND YOUR
* concentll.ate to one pant of watell..
* Add one teal1poon 'Ronald 'Ref}i..naLd' 11
* {lJeLi...pone Vani..lLa to enti...ll.e mi...x.tull.e.
* -y i...el.dll I CiaLLon 01 {lJi...x.tune
* "'Stoll.e i..n FIl.i..d[f.e •
* -'Poun. oven i..ce ana add I pant
* mi...lk to two f~ll.tl1 collee.
* !J{}/I1/I1!J! : f~an Shelton * ______________ ..J1etaLL_f!JanagelL __ _
* BIl.i.n~ tlri.11 coupon to
* ~ 7>9'11 Coltee~l1..ket
* ~ .JOIl. a 10% "di...l1-
* '.:::... _ count on an
* I Iced Collee
* Ki...t.
HUIlIl!!! O//ell expLllel1 on "
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* * * * * * * * * * * OVER * * * * * * ' * * * * * * *
.Octobell. 12, • 1991
PERK
ON DECK
Out here at-the PJ's on North Carrollton Ave.,
we're enjoying our recently opened frori~ . deck, although
we're still waiting for some cool weather.
The smokers finally have a place to sit and some of
the regulars" especially those with youI15 children,
enjoy the outdoors.
We've made a recent addition to our card collecifon
bj addihg the cards of loqalphotographer,
Kerri McCaffety. Her cards offer
some unique shots of the New
Orleans lifestyle.
We're in the process of ordering
for Christmas, so if you
have special requests, let us
know now. Jackie Canning"
Carrollton Cafe '
Manager '
Ask Danika
JAVA JIVE
This summer, we began
roasting a new Guatem~lan
coffee from the Fraijanes
region, located in the sout
central part of the country
Our Fraijanes is from the
Santa Isabel farm and is
purchased from a broker wh
was in Guatemala with me
in February. After we had
cupped 75 plus coffees in 5
regions, we decided on this
Fraijanes for its good acid
ity, rich, smoky aroma and
full body. Sure to put a
zing into your morning step
Bob' Arceneaux
Production Supervisor
