Log in
|
Help
|
English

English

Engish-Pirate

한국어

Search

Advanced Search

Find results with:

Add another field

Search by date

to

Searching collections:

University of New Orleans Electronic Theses and Dissertations

Add or remove collections

Home Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton...

Reference URL

Share

Add tags

Comment

Rate

To link to this object, paste this link in email, IM or document

To embed this object, paste this HTML in website

Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels

View Description

Download

small (250x250 max)

medium (500x500 max)

large ( > 500x500)

Full Resolution

Print

you wish to report:

Your comment:

Your Name:

Submit

Cancel

...

Back to top

Powered by CONTENTdm®

Select the collections to add or remove from your search

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Select All Collections

OK

Cancel

Contact Information	Please send any questions regarding this item to libref@uno.edu
Title	Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels
Author	Brophy, Keith
Document Type	Master's Thesis
Keywords	Perks; Consumers; Brand loyalty; Customer Relationship Management
Abstract	Since 2004, several small hotel chains have introduced guest loyalty programs in order to give their guests “big chain perks” while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel’s recently introduced program, Kimpton InTouch, this study examines the potential for operationalizing guest loyalty programs in a small boutique hotel chain setting. The study utilizes guest information gathered through customer surveys and reviews guest visits and spending patterns to see if there is any indication that loyal behavior exists amongst members of the Kimpton InTouch. This study demonstrates that frequent stay programs serve as a valuable asset in a hotel’s ability to nurture a relationship with its membership and increase the overall awareness of its brand in the marketplace.
Access	Unrestricted
Degree	M.S.
Degree Program	Hotel and Tourism Management
Department	School of Hotel, Restaurant and Tourism Management
Major Professor	Chacko, Harsha
Advisory Committee	Fenich, George; Erdem, Mehmet
Date Degree Awarded	2006-01-20; *
Format	PDF
URL	See 'reference url' on top or bottom navigation bars.
Relation	http://louisdl.louislibraries.org/NOD/Pages/home.php
Rights	The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.
Catalog Date	2006-09-27; *
Object File Name	nd000280
Viewer Information	Adobe Reader required for viewing (http://www.adobe.com/products/acrobat/readermain.html)
File Size	767.67 KB
Rating

Find results with:

Searching collections:

Home Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton...

Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels

Description

Tags

Comments