Social workers from five states were told Tuesday they should spruce up their publicity campaigns.
At a workshop, sponsored by the National Association of Social Workers at the Louisiana Mental Health Association headquarters, 1528 Jackson, delegates heard that the social worker should acquire a "new look."
Miss Iris Turner of the New Orleans States and Item, a panelist, said newspapers want to tell stories of social work.
"However," she said, "the public picture of a social worker as a dowdy woman with a hanging slip and low heels must be removed through publicity that will glamorize the profession."
The delegates were also told by' Mrs. susan Roberts of louisiana State^university's public relation department that they should "rub elbows with reality."
John Kent, director of special events for WDSU-TV, said that radio and television are public services that will publicize social work from sources whose information is correct and organized.
The delegates came from Louisiana, Mississippi, Alabama, Arkansas and Texas. Conducting the workshop, which closed a two-day session Tuesday, was Miss Elizabeth Jacobs of New York city, consultant on recruitment for the national association.
